After receiving the completed intake form, we begin branding the website with the necessary requirements. Including: company logo, company business profile, fonts, colors, some sample keywords, and images you've provided. (Note: if you don't have images, we can provide stockphotos)
Once we’ve completed the branding phase of your website, we integrate the content provided using the chosen template’s inner-page layout including Privacy Policy and Terms of Use. (Note: We will include the content for Privacy Policy and Terms of Use) Also, if you prefer, we can write you the content for your entire website for an additional charge.
Once we’ve completed the branding and content integration, we provide you access to your website in preparation for your first revision phase. Review the content and branding. Make changes to Color scheme, Fonts, Images, Social links, Banners and Content.
During the second revision process, we focuse on the following, if changes are required: Image Changes, Content Integration, Banner Elements (Not redesign), and Social Media Links.
Keyword Optimization: Relevant keywords in the titles, headings, meta tags, and content.
Meta Tags: Title Tag: A concise and descriptive title that includes primary keywords.
Meta Description: A brief summary of the page's content, also containing relevant keywords.
URL Structure: SEO-friendly URLs that are relevant to the content, and include keywords.
Header Tags: (H1, H2, H3, etc.) to structure content and highlight key points.
Image Optimization: Use of descriptive alt text for images.
Internal Linking: Linking to other pages within the website to distribute link equity.
External Linking: Credible external links to authoritative sources.
Page Speed: Ensuring fast loading times.
Once the revisions have been made and the necessary implementations are completed, we make sure your website is mobile-friendly and dynamically responsive for browsers and devices.
Once we completed the Quality Assurance process, we begin migrating the site to your host provider. During this phase, we require access to your hosting account, so please make sure the access credentials and tokens have been provided.
Once the site has been migrated, we go through the site once more to ensure the site is fully functional and working as intended through our predefined checklist.
Click on images to enlarge.
As a business owner you need to understand your visitors’ online behavior. Keep in mind that your website’s purpose is to guide your visitors toward a specific action that needs to address their specific needs.